Archive for the 'Marketing' Category

I am attending the SLA conference in Seattle right now. This morning I’m attending a Continuing Education program, “Creating a Brand Identity to Market Information Services”, presented by Liz Blankson-Hemans, Director of Information Professional Development at Thomson Reuters. This program is one out of a series of seminars called Quantum2 Leadership Development initially developed and [...]

I always enjoy reading the articles that get written for summer associates at this time of year.  You can always count on finding at least one or two on law.com.  The most recent article, Hello, Summer Associates, and Welcome to Chapter 1 by Ari Kaplan, provides excellent advice to summers regarding how to market themselves [...]