From the Private Law Libraries Special Interest Section of AALL:
AALL Private Law Libraries SIS Change as Action Summit: July 23, 2011 8:30-5:00 p.m.
Pennsylvania Convention Center, Philadelphia PA in conjunction with the 2011 AALL Annual Meeting
Register now and find out what all the buzz is about — Have we got great PLL-focused programming planned for you!
Alongwith our fabulous keynote speaker, visionary Esther Dyson, the day is jam-packed with intriguing sessions that will change the way you work and view your law firm.
Morning break-out sessions will give participants a chance to discuss the series of Law Firm Management programs held throughout the past year. Each session will be repeated, giving participants an opportunity to attend two of the five programs and explore practical solutions for understanding the needs of firm administration.
- What Law Firm Administrators Want Librarians to Know – Joan Axelroth, moderator
- Moving beyond the Library Walls to Support Strategic Knowledge Management – Steve Lastres, moderator
- Unraveling the Mysteries of the Law Firm Marketing Department – Kathy Skinner, moderator
- Technologyand the Law Firm Library: Finding Common Ground – Greg Lambert, moderator
- The Legal Learning Challenge: Creating Successful Training Programs in Today’s Law Firm Environment – Sara Eakes, moderator
In the afternoon, thought-provoking speakers will lead programs in tracks on library administration, reference/research, and technology services. Programs will highlight practical skills and knowledge information professionals need to be a player and change agent in their law firms.
Joan Axelroth of Axelroth & Associates – Trying on the Latest Law Firm Business Buzzwords for Size
Legal project management, commoditization, legal process outsourcing are just a few of the concepts and techniques our Managing Partners and C-levels hear about as solutions for surviving and thriving in the new economic reality. How do these business ideas effect the library? What should we know about them? Do they apply to our own operations and, if so, how? This session explores several of these concepts and their possible application to the world of information management.
Mary Ellen Bates of Bates Information Services Inc. – From Search to Insight: Adding Value Where It Counts
To fully demonstrate value, informational professionals must strategize and think beyond sophisticated information retrieval to insight-driven research. Mary Ellen looks at how informational professionals can change their deliverables to add high-impact value to their research results, and make themselves irreplaceable.
Colleen Fitzgerald Cable of Cable & Clark and Katherine Lowry of Baker Hostetler – Using Statistics: How to Speak the Language and Demonstrate Value
Over the past several years, law firms have evolved into strategic businesses that operate more like corporations and less like partnerships. This change has deeply affected internal departments; communicating value has become the primary function of management. What is the best way to conduct internal assessments and prove value in a language that will be accepted by law firm leadership? In this session, the speakers will demonstrate the proper analysis and statistical reporting that will best express the library’s value within its organization.
Joelle Coachman of McKenna Long & Aldridge LLP - Resistance is Futile
Savvy information professionals know that social media has become a valuable component of information delivery, and a useful tool for research. However, we may be resistant to adopting social strategies and activities for our own professional development. Social media is present a different way a way to engage with our clients and will be key to your future professional advancement. Cultivate a willingness to engage! Control and create your own space in Web 2.0!
David Curle of Outsell, Inc. – Legal Publishers and the Transformation of the Legal Services Industry
This presentation will look at trends in the legal information industry and their implications for law firms and private law libraries. How have legal publishers changed in the past 15 years? What drives legal publishing, particularly for the Big Three of Thomson Reuters, LexisNexis, and Wolters Kluwer? What are some of the disruptive forces at work in the industry – the new technologies or business models that will reshape the next 15 years? How can firm law libraries respond? How have other info industries responded to similar changes?
Barbara Fullerton of Morningstar, Inc. – Trendy Gadgets and Applications
A review of the best new technology gadgets and applications – find out how they’ll impact the workplace and library services. Gadgets like smartphones, keyboards, cameras, iPads, Kindle, and mobile applications all are playing a significant role in our daily
routines. Which should we be looking at? How can we incorporate them into our services? What are the best brands for the legal workplace? These questions and more will be answered.
Larry Guthrie of Covington & Burling LLP and Doug Malerba of McKenna Long and Aldridge – Collaboration in Libraries
Everything old is new again — Collaboration among libraries is the latest buzz word for developing communities and resource sharing as well as marketing and professional promotion. Doug Malerba from McKenna Long and Aldridge will speak about collaborating as a full-time telecommuting librarian.
Gary D. Price of INFOdocket.com and FullTextReports.com on techniques for finding and exploiting the best internet sites for your users.
Sabrina I. Pacifici of LLRX.com and beSpacific.com Leveraging Current Awareness Sources and Services – Positioning, Balancing, Reaching Out
Programs, applications and resources, including branding, SharePoint, blogs, video tutorials, Twitter and other current awareness and monitoring applications can be used to leverage and provide consistent, reliable, diverse and comprehensive information that strengthen your library’s visibility and value.
Register at http://www.aallnet.org/main-menu/Education/events/attendees/registration. Cost is $145 for a full day of focused programming, meal functions and all hand-outs, a bargain thanks to our sponsors – LexisNexis, Wolters Kluwer, Priory Solutions, BNA, and Law 360.
Congratulations on your new position. No doubt you’ve worked hard to get where you are. Your career so far has been in public or technical services or, possibly, working as a solo librarian or information specialist. In fact, this may be your first job right out of school. Whatever your path, you are probably wondering, “What next?” or “What strategy could I use in learning how to do my new job?” If I may, I would love to share some tips with you about using interviews for this purpose.
Marketing 101 – Learning about your client’s needs
Get to know your firm’s, company’s, or community’s needs by getting to know your patrons, clients, customers or whatever they are called in your environment. For the purposes of this letter, we’ll call them clients. By this, I don’t mean introducing yourself and talking about your goals for the library. Instead, take time each day to spend 10-15 or more minutes with individuals asking them:
- What they do
- How they use information
- What information is most important to them
- What their pain points are in finding and using information
- What their goals are for you and your department would be
Sure, you could do a survey but nothing works better than a one-on-one discussion. Don’t be afraid that they will see your visit as an annoyance or interruption. The one thing I’ve learned in having these types of meetings is that people love to talk about themselves, their work, and especially, what they think could be done better.
If you can do it, try to talk to everyone. It may take more time than you want to spend, but it will be well worth it. My suggestion is to start with department heads with a scheduled meeting and then move on to walking down halls, (any hall) with notepad and pen in hand, knocking on doors. Introduce yourself and ask the individual who answers if they have a few minutes to talk. Do this for an hour or two each day and eventually you will have walked each hall and talked to all. You may not get to meet with everyone (especially in an academic or public setting) but do what you can.
Management 101 – Learning about your staff
Get to know your staff if you have one. Depending on the size of the firm, you don’t need to learn their job (in smaller organizations, you may be their backup and need to know the job). What I mean by getting to know them is to do the same type of interview as you’ve done with your clients. You will really be looking to learn:
- What they do
- What their routine is
- How they use information
- What frustrates them
- What their ideas are for improvement
Whether they are librarians, technicians or clerks, your staff has experience in the organization you’ve now joined or the library where you were promoted. You can learn so much from them. If you got the job as director through promotion, it is important to know that you and your former co-workers have very different perspectives. You did when you were colleagues and you certainly do now. Don’t think you know what they are thinking.
Procurement 101 – Learning about your vendors
Get to know your vendor representatives. First, don’t make this an adversarial relationship – they can help you if you let them. Meeting with these folks won’t be difficult. They will want to meet with you as soon as you have time. When you do meet, treat it like the interviews you’ve done with your clients and staff. Your goal will be to get to know them but also to learn what they know and how they can help you. They may see it as a sales opportunity but don’t let them take you there. You will want to learn:
- What their background is
- What their goals are in working with the firm (the answer should be more than just sales)
- How they provide training if needed
- What they know about the firm
- Who they have interacted with at the firm
- What your contract is or what they are currently providing to the firm (you may already know this but it is good to hear it from their perspective)
- What they need from you
If you have this conversation you will come away with their answers but you will also know:
- What they know about the business your are in
- How they view your organization
- How they will support it, and you, when needed
You will have plenty of time to tell them what your expectations are once you know them, so don’t share them in the initial meeting. If pushed, tell them you are in a learning mode at present and will get back to them. You may even want to ask them to assist in your learning, if you feel comfortable doing so.
Networking 101 (this is where the seasoned directors may want to listen up)
When I first started out as a director, I was on my own. No one else at the firm could help me in my work from a library director’s perspective. What I found was that I really needed that perspective to help in making decisions. To get it, I started to network with library directors in the community. Everyone I contacted helped me in one way or another. If you do this, you may want to ask:
- How they got to know their firm needs and what they do to keep up that knowledge
- What you should expect as a new director
- What are their most pressing issues are or what frustrates them
Starting out with these types of questions will open the discussion for so much more. You may know them as friends or colleagues but you are now colleagues in managing your libraries. Don’t be afraid that the questions you ask will be stupid. No one will treat them that way. What I’ve found in these relationships is that everyone is very willing to share what they know and to help each other, however they can.
An Aside
To the seasoned directors reading this. I learned one thing from my experience as a new director. Even though I knew my counterparts in other organizations, it was still difficult to reach out to them. I would think this is even more difficult for a new director coming from another location or industry. I decided to do something about it.
Once a bit more seasoned myself, I started reaching out to new directors in my community with an offer to help them in any way I could. We had lunch or met in our offices. We talked about whatever they needed to talk about and, at times, topics where I needed input. We became friends. I still meet occasionally with a couple of law firm library directors I am lucky enough to call my friends. We have lunch and talk about our work.
Please consider reaching out to the new library directors in your community if you aren’t doing so now. It will enrich you in so many ways.
Communication 101
By now, you’ve probably caught on to the main theme of this letter. It’s all about communication. Communication with your clients, staff, vendors, and other library directors. One group I did not mention is the other directors in your organization. They can help you in many ways as well. You may not have taken a communication course as part of getting your degree, but you will find, it is now the most important skill you will need as a director.
If communicating with others is not your strong suit, please know that it isn’t mine either. With the exception of communicating with library staff, I’ve had to make myself go down those halls, make those meetings, and network whenever I could. I set goals for myself in how many discussions I would have in one day. The more communicating I did, the easier it felt. I’m still a bit nervous when meeting new people but find that every interaction enriches me in one way or another.
Closing
If you are a new director, just know that you will do a great job if you keep communication with others a top priority. Good luck and call me if you need me. No emails please, just phone calls. It’s easier to communicate that way.
Warmest regards,
Nina


