Strategic Librarian

Using strategy to develop the law firm library.

McKinsey Quarterly Article: Six ways to make Web 2.0 work

The McKinsey Quarterlyhas come through again with an interesting article on Web 2.0.   Written by Michael Chui, Andy Miller, and Roger P Roberts, the article, Six ways to make Web 2.0 work,  reports on their study of 50 Web 2.0 early adopters.  It also provides information on the following:

  • Adoption of corporate technologies
  • The range of technologies
  • Gains for participation
  • Management imperatives for unlocking participation
    • The transformation of a bottom-up culture needs help from the top
    • The best uses come from users but they require help to scale
    • Whats in the workflow is what gets used
    • Appeal to the participants’ egos and needs – not just their wallets
    • The right solution comes from the right participants
    • Balance the top-down and self-management of risk
  • Next steps

If you have time after reading this article, check out the rest of the site.  While many of the articles on their site are readily available or available via free registration,  The Mckinsey Quarterly is worth subscribing to in order to have access to the surveys and reports that require membership.  A great publication that covers many business topics including management, marketing, business technology and more.

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