Strategic Librarian

Using strategy to develop the law firm library.

Competitive Intelligence Analysis: I’ve Done the Research – Now, What Do I Do With It?

In today’s increasingly competitive environment, businesses need to be able to convert the wealth of data and information available into intelligence for decision making and subsequent actions.  This conversion is acomplished through analysis.  Register now to join us in a webinar called “Competitive Intelligence Analysis:  I’ve Done the Research – Now, What Do I Do With It?” that will be held on Wednesday, March 24, 2010 from Noon to 1PM Central.  This webinar will introduce the concept of analysis as part of the intellingence cycle, discuss several analytical techniques, such as industry analysis, competitor analysis and SWOT.  Real world examples will be provided as well as example templates so that participants can begin to immediately use their learnings. During the session, you will:

• Understand how the analysis phase interacts with the rest of the intelligence system
• Determine the role analysis plays in producing decision-oriented intelligence reports
• Learn how to evaluate analytical tools for different CI requirements

Cost:  $30 per person USD or $60 USD for groups of up to 10 from the same firm


Kristy Morley, Senior Manager, Business/Competitive Intelligence, Pfizer Nutrition
Currently part of Pfizer, Kristy Morley began her career in pharmaceuticals when she joined Wyeth (formerly American Home Products Corporation) in 1997, in the Nutrition Division.  She initially began as a Project Manager in the New Product & Process Development Group.  Kristy made the move to competitive intelligence in 2001, serving the the Nutrition Research group with competitor R&D pipeline tracking.  The function grew and was moved to the Marketing group in 2006.  The CI group currently provides intelligence consulting, expertise, and oversight to brand teams, new product groups, and Senior Management. Prior to joining Wyeth, Kristy spent five years at Avebe America, Inc and holds a B.S. in Food Science and Technology. She has been a member of SCIP since 2001 and is a graduate from the Gilad-Herring Academy of Competitive Intelligence, and currently serves as a member of the SCIP Philadelphia Chapter Steering Committee.


Nina Platt, Principal ConsultantNina Platt Consulting, Inc.
Owner and principal consultant, Nina Platt is a law librarian and former AmLaw 100 firm library director who has worked in law firms since 1986.  Her work in library management has spanned all but 4 of those years.  Nina believes the most effective law firm libraries are critical to both the business and practice of law and that achieving to build a business critical library can only be done through the use of business tools like strategic plans, business plans, business cases, and more.  She has written and delivered numerous articles, presentations, and papers on library and knowledge management topics.   

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