Strategic Librarian

Using strategy to develop the law firm library.

Competitive Intelligence Analysis: I’ve Done the Research – Now, What Do I Do With It?

In today’s increasingly competitive environment, businesses need to be able to convert the wealth of data and information available into intelligence for decision making and subsequent actions.  This conversion is acomplished through analysis.  Register now to join us in a webinar called “Competitive Intelligence Analysis:  I’ve Done the Research – Now, What Do I Do With It?” that will be held on Wednesday, March 24, 2010 from Noon to 1PM Central.  This webinar will introduce the concept of analysis as part of the intellingence cycle, discuss several analytical techniques, such as industry analysis, competitor analysis and SWOT.  Real world examples will be provided as well as example templates so that participants can begin to immediately use their learnings. During the session, you will:

• Understand how the analysis phase interacts with the rest of the intelligence system
• Determine the role analysis plays in producing decision-oriented intelligence reports
• Learn how to evaluate analytical tools for different CI requirements

Cost:  $30 per person USD or $60 USD for groups of up to 10 from the same firm


Kristy Morley, Senior Manager, Business/Competitive Intelligence, Pfizer Nutrition
Currently part of Pfizer, Kristy Morley began her career in pharmaceuticals when she joined Wyeth (formerly American Home Products Corporation) in 1997, in the Nutrition Division.  She initially began as a Project Manager in the New Product & Process Development Group.  Kristy made the move to competitive intelligence in 2001, serving the the Nutrition Research group with competitor R&D pipeline tracking.  The function grew and was moved to the Marketing group in 2006.  The CI group currently provides intelligence consulting, expertise, and oversight to brand teams, new product groups, and Senior Management. Prior to joining Wyeth, Kristy spent five years at Avebe America, Inc and holds a B.S. in Food Science and Technology. She has been a member of SCIP since 2001 and is a graduate from the Gilad-Herring Academy of Competitive Intelligence, and currently serves as a member of the SCIP Philadelphia Chapter Steering Committee.


Nina Platt, Principal ConsultantNina Platt Consulting, Inc.
Owner and principal consultant, Nina Platt is a law librarian and former AmLaw 100 firm library director who has worked in law firms since 1986.  Her work in library management has spanned all but 4 of those years.  Nina believes the most effective law firm libraries are critical to both the business and practice of law and that achieving to build a business critical library can only be done through the use of business tools like strategic plans, business plans, business cases, and more.  She has written and delivered numerous articles, presentations, and papers on library and knowledge management topics.   

Questions?  Contact

SLA CE : What Do You Do After You Log Off – Mary Ellen Bates

I moderated a SLA Legal Divisionsponsored CE at the SLA Conference (currently happening in Seattle) called “What Do You Do After You Log Off” presented by Mary Ellen Bates, consultant and author of Library of Fortune.  Mary Ellen’s presentations are always thought provoking and extremely useful at the same time.  I’ve never come away from any of them without learning about important research tools and tips.    This program was no different. 

Without trying to cover the 4 hour program, I thought I would highlight some of the ideas and resources she talked about for use in packaging and delivering information as well as sources for producing statistics that go beyond what we have traditionally delivered to our library users.

“The perfect is the enemy of the good enough” – Here Mary Ellen talked about the need we all have as librarians to provide the perfect answer while the reality is that we may not have those types of expectations from our users and we most often don’t have the time to do it either. – This is a tool for creating trend results of subjects that have been written about in blogs over time.  You can search on a topic or the name of your company, firm, client, prospect, etc. and see the trend results for the last 2, 4, or six months in a chart format.  It has other features to check out as well.  Click on the following image to see the amount of times Target Corp was blogged about during the last 2 months.

Google Trends– This trend analysis tool will tell you what people are searching on over time.  You can also compare search terms over time as well.  This goes back farther than BlogPulse.  You can search for trends in searching from January 2004.  You can also limit by region/country or by year.  Here again you could use this to search topics, companies, industries, etc.  Click on the following screen-shot to see the trends for “competitive intelligence” shown with a chart and the top 10 in regions, cities and languages. – This is a social networking site that has tons of features.  Mary Ellen demonstrated it as a tool that you can use to save urls for resources that you discovered while researching a topic.  Once saved, you can share with others, produce a citation list, etc.  No more copy and pasting into a report to send to your client.  I haven’t had time to explore it myself, but it looks like a great resource for managing and delivering research results worth sharing.

This is only a minuscule part of what Mary Ellen presented.  Definitely 4 hours that were worth it.  As she does repeat this program at various venues, I would recommend attendance you you have a chance.