Strategic Librarian

Using strategy to develop the law firm library.


Webinar: SharePoint Out of the Box – Power Your Intranet Using SharePoint Lists

SharePoint lists allow you to quickly and easily integrate library content into your Intranet portal, making it possible to search, sort and filter without the need for programming or third party software.  Register now to join us in a webinar called SharePoint Out of the Box: Power Your Intranet Using SharePoint Lists, that will be held on Thursday, February 11, 2010 from Noon to 1PM Central. You can learn how to create and manage research portals, virtual libraries, bibliographies, collections of external and internal links, or even use lists to generate update-able navigation within your site. You can transfer Excel or Access data to a SharePoint list in minutes.  We’ll look at examples, examine the uses, benefits and drawbacks of using SharePoint lists, then walk through the basics of creating lists, adding data, and presenting the information on SharePoint sites.

During the session, you will:

  1. Understand the possible benefits and drawbacks to using SharePoint lists
  2. Learn how to create a list, import data to a SharePoint list and incorporate lists into your SharePoint pages

Cost:  $30 per person USD or $60 USD for groups of up to 10 from the same firm

Speaker:

Cindy Chick, Global Manager of Knowledge Systems, Latham & Watkins LLP
Cindy works closely with the library, docket, records and knowledge management groups to help define and implement technology-focused solutions in her current role as Global Manager of Knowledge Systems.   She was co-editor/publisher of LLRX.com for 6 years, and has been published in the American Lawyer, Searcher, PLL Perspectives and Online Magazine  as well as speaking for a number of conferences and programs.   Cindy maintains a blog called LawLibTech.com, “a conversation on law library technology and knowledge management.” Her most recent project is called CarGoDogs.com, a web site for those who travel with their dogs.

Moderator:

Nina Platt, Principal ConsultantNina Platt Consulting, Inc.
Owner and principal consultant, Nina Platt is a law librarian and former AmLaw 100 firm library director who has worked in law firms since 1986.  Her work in library management has spanned all but 4 of those years.  Nina believes the most effective law firm libraries are critical to both the business and practice of law and that achieving to build a business critical library can only be done through the use of business tools like strategic plans, business plans, business cases, and more.  She has written and delivered numerous articles, presentations, and papers on library and knowledge management topics.   

Questions?  Contact awitt@ninaplatt.com


Ignite the Web! Audio & Video in the Law webinar

Audio and video tools such as podcasting, YouTube and screencasting are lighting up the web, touching even the legal industry! Register now to join us in a webinar called Ignite the Web! Audio & Video in the Law. Prominent consultant Connie Crosby will give a lightning-fast tour through how these tools are being used in areas such as litigation, training, marketing, public relations, knowledge management and library staff professional development. The session will be held on Wednesday, February 10, 2010, from Noon to 1PM Central.

During the session, you will:

1. become aware of video use in the legal profession
2. become aware of options available to library staff for professional development learning via audio and video
3. learn options available for providing training using audio, video and screencasting

Cost:  $30 per person USD or $60 USD for groups of up to 10 from the same firm

Speaker:

Connie Crosby, Principal, Crosby Group Consulting
Connie works with organizations in the legal, library, publishing and non-profit areas and specializes in information management, knowledge management, and social networking.  She has over nineteen years experience as a law librarian, including ten years as Library Manager at WeirFoulds LLP in Toronto. Connie is also a blogger, podcaster, speaker, writer, and teacher. She is a director and core contributor to the prominent law blog Slaw.ca, is a co-administrator of the Ning network Law Libraries and Librarians, is a regular panelist on the The Law Librarian podcast and has been blogging on her personal professional site since March 2004. She is an instructor with the Professional Learning Centre at the Faculty of Information, University of Toronto, teaching social networking tools to information professionals. She is a main organizer of the large annual event PodCamp Toronto for hobbyists and professionals working with new media. Connie is also author of the forthcoming book Effective Blogging for Libraries to be published in March by Neal-Schuman as part of their new Tech Set series.

Moderator:
Nina Platt, Principal Consultant
Nina Platt Consulting, Inc.
Owner and principal consultant, Nina Platt is a law librarian and former AmLaw 100 firm library director who has worked in law firms since 1986.  Her work in library management has spanned all but 4 of those years.  Nina believes the most effective law firm libraries are critical to both the business and practice of law and that achieving to build a business critical library can only be done through the use of business tools like strategic plans, business plans, business cases, and more.  She has written and delivered numerous articles, presentations, and papers on library and knowledge management topics.   

Questions?  Contact awitt@ninaplatt.com


Web 2.0 & Marketing: Develop a Strategy from Start to Finish

web20logosWeb 2.0 excited me from the first time I read about it.  I could see how the various technologies that make up Web 2.0 could be used within an organization to enhance sharing, improve some processes, and more.  Called Intranet 2.0 and Enterprise 2.0, it made sense to me.  What has stalled me a bit in acceptance is how some organizations are using these technologies to market to external web users in an attempt to grab some market share.  In many cases, organizations decide to use blogs, wikis, Twitter, LinkedIn, etc. without a strategy or marketing plan. 

Similar to an intranet or web site project, the use of Web 2.0 should be planned carefully to be used strategically.  Hhhmmm… that sounds like a strategic plan is in order or in the very least – a plan.  Here are some suggestions for steps that need to be taken to make your plan strategic:

Do’s Don’ts
Get a cross functional team together and begin defining the goals and/or objectives (We will call them goals) in using Web 2.0.  Ask simple questions like who and why?  Who tells you the market you are trying to reach and the why tells you what problem you are trying to solve. Define goals without tapping the insight of others. 
Reach out to others in the organization to ask them for their thoughts on goals, etc.  This not only improves the goals that are set, but also starts to build buy-in and support for what will be done to meet those goals. Set goals in isolation from others in the organization.  If marketing department sets goals without asking the individuals who have the closest and most direct contact to clients, the result may be very limited.
Interview clients to determine if they are using or are aware of Web 2.0.  Is their hiring practice to purchase services or products based on information from the Internet? Assume if you build it, they will come.
Learn about all the Web 2.0 technologies that you are considering using before starting your project. Use the technologies without having some knowledge about how each works
Consider how each technology supports your defined goals/objectives.  Continue developing answers to questions like what, when, and how. What describes your initiative, when begins the development of a timeline, and how describes the initiative that support each goal. Use Web 2.0 because everyone else is or because someone person in the organization thinks diving into development without considering goals is a good idea.
Develop a project plan for each initiative. Dive in without a plan.
Start with one project (e.g., creating topical blogs) that you have determined to meet the organization’s needs.  When it is complete, move along to the next.  Tackle all the projects at once.  This strategy creates confusion, pulls resources in too many directions, and does not allow those resources to do their best on each initiative.
Use change management techniques to assist those in the organization who will need to change how they think or what they do.  Even if the change creates a better mousetrap, people will need to say goodbye to what they know and how they do things before accepting anything new.  Change management should be used from the point that the goals are developed all the way through to acceptance by the organization. Assume everyone will accept what’s new.
Celebrate your success with all involved. Think ‘another day, another dollar’.
Continuously evaluate if the goals are being reached and, if not, what needs to be changed. Sign off on each initiative and think it is done.

There are plenty of articles and blog posts that describe W 2.0 in one form or another.  Some focus on process while others focus on the specifics on how to use each technology.  The following have some good tips for using W2b 2.0 in marketing.

Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, Marketing Library Services, March/April 2007.

The Secrets of Marketing in a Web 2.0 World by Salvitore Parise, et al, Wall Street Journal Business, December 15, 2008.  The focus is on consumers instead of business to business but it is still worth a read.

For a book on the subject, check out Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations,  O’Reilly Media, April 2008.

Finally, Jaye Lapachet and Camille Reynolds have posted their Internet Librarian presentation with a focus on law libraries on Slideshare.  The embedded slides follow:


Imagining Web 2.0 in Your Organization: The Wonderful World of Wikis with Cindy Chick

Plan to attend the webinar, Imagining Web 2.0 in Your Organization: The Wonderful World of Wikis with Cindy Chick, on May 21st, 2009 12:00 – 1:00 PM Central Time.

Wikis are well-known as collaboration tools, but they’re also easily the fastest way to create mini-web sites on the Intranet or Internet, making them a good tool of choice for many knowledge applications. Wikis can be used to track the status of a project, compile deal documents with commentary, build a small intranet, or collaborate on a procedures manual.

Cindy will discuss the variety of wiki tools available and identify wiki pitfalls and limitations.

Who should attend? Anyone who is interested in implementing wikis in a law firm environment including:

  • Library Directors
  • Library Staff
  • Knowledge Managers
  • Technology Managers

Speaker: Cindy Chick, Global Manager of Knowledge Systems, Latham & Watkins LLP
Cindy works closely with the library, docket, records and knowledge management groups to help define and implement technology-focused solutions in her current role as Global Manager of Knowledge Systems. She was co-editor/publisher of LLRX.com for 6 years, and has been published in the American Lawyer, Searcher, PLL Perspectives and Online Magazine as well as speaking for a number of conferences and programs. Cindy maintains a blog called LawLibTech.com, “a conversation on law library technology and knowledge management.” Her most recent project is called CarGoDogs.com, a web site for those who travel with their dogs.

Registration fees: $30.00/participant
Group registration fees: $60.00/2 or more participants

Questions? Contact: Emily Harder


Imagining Web 2.0 in Your Organization: Thinking Inside the Blog

Join us for Imagining Web 2.0 in Your Organization: Thinking Inside the Blog presented by Cindy Chick on May 7th, Noon – 1:00 CDT.  

Are you hoping to follow hot topics, supplement training, market your department, monitor legislation, or create a knowledgebase? Use a blog for these types of initiatives and more. For the most part, Blog applications are only limited by your imagination. Blogs are simple but powerful tools for organizing and sharing information that are often underestimated and underutilized.

Cindy will discuss the variety of ways you can use these mini-content management applications in your firm, review some of the more popular blog tools, including SharePoint (still one word but with a capital P) . You’ll learn how to setup a blog, and organize your content.

Who should attend? Anyone who is interested in implementing blogs in a law firm environment including:

  • Library Directors
  • Library Staff
  • Knowledge Managers
  • Technology Managers

FEE: $30.00 USD per participant
$60.00 USD for 2 or more participants within a single organization

Speaker:  Cindy Chick, Global Manager of Knowledge Systems, Latham & Watkins LLP
Cindy works closely with the library, docket, records and knowledge management groups to help define and implement technology-focused solutions in her current role as Global Manager of Knowledge Systems. She was co-editor/publisher of LLRX.com for 6 years, and has been published in the American Lawyer, Searcher, PLL Perspectives and Online Magazine as well as speaking for a number of conferences and programs. Cindy maintains a blog called LawLibTech.com, “a conversation on law library technology and knowledge management.” Her most recent project is called CarGoDogs.com, a web site for those who travel with their dogs. Moderator:

Moderator:  Nina Platt, Principal Consultant, Nina Platt Consulting, Inc.
Owner and principal consultant, Nina Platt, is a former law librarian and AmLaw 100 firm library director who has worked in law firms since 1986. Her work in the libraries use of technology has spanned all those years. She has written and delivered numerous articles, presentations, and papers on library and knowledge management topics.

Upcoming NPCI Webinar: Mark your calendar!

May 21st – Imagining Web 2.0 in Your Organization: The Wonderful World of Wikis with Cindy Chick

Wikis are easily the fastest way to create mini-web sites on the Intranet or Internet, making them a good tool of choice for many knowledge applications. Wikis can be used to track the status of a project, compile deal documents with commentary, build a small intranet, or collaborate on a procedures manual.

We’ll discuss the variety of wiki tools available and identify wiki pitfalls and limitations.

Who should attend? Anyone who is interested in implementing wikis in a law firm environment including:

  • Library Directors 
  • Library Staff 
  • Knowledge Managers 
  • Technology Managers

 Questions?  Contact Emily Harder –  eharder@ninaplatt.com or  612-235-7488 

 


McKinsey Quarterly Article: Six ways to make Web 2.0 work

The McKinsey Quarterlyhas come through again with an interesting article on Web 2.0.   Written by Michael Chui, Andy Miller, and Roger P Roberts, the article, Six ways to make Web 2.0 work,  reports on their study of 50 Web 2.0 early adopters.  It also provides information on the following:

  • Adoption of corporate technologies
  • The range of technologies
  • Gains for participation
  • Management imperatives for unlocking participation
    • The transformation of a bottom-up culture needs help from the top
    • The best uses come from users but they require help to scale
    • Whats in the workflow is what gets used
    • Appeal to the participants’ egos and needs – not just their wallets
    • The right solution comes from the right participants
    • Balance the top-down and self-management of risk
  • Next steps

If you have time after reading this article, check out the rest of the site.  While many of the articles on their site are readily available or available via free registration,  The Mckinsey Quarterly is worth subscribing to in order to have access to the surveys and reports that require membership.  A great publication that covers many business topics including management, marketing, business technology and more.


Using Web 2.0 Technologies

I talked about Web 2.0 technologies earlier this year in a review of MALL‘s spring meeting.  While I have been blogging for over a year, I still didn’t get many of the other technologies or I thought I already was using them.  The spring conference moved my thinking ahead a bit further.  If you still need to learn about Web 2.0, you may want to check out the August 2008 issue of Information Outlook**.  Articles include:

Podcasting: A New Way to Create, Capture and Disseminate Intellectual Capitalby Helen Clegg and Susan Montgomery – a how-to on podcasting that includes 10 things to consider when scoping out your podcast project plan (the following was included in the article):

  1. Define a podcast and how to produce one – this will help the uninitiated
  2. Look for examples of how competitors are using podcasts
  3. Reach out to your organization’s employees and ask them why they think podcasts are a good idea
  4. Put together examples of topics that could be presented
  5. Work out how much time will be required to produce a podcast (i.e., resource required in terms of people)
  6. What equipment will you need?
  7. What budget do you need for the series?
  8. Put together a timeline for getting the project underway
  9. Outline the key benefits to your organization
  10. Obtain buy-in from major stakeholders.

Hot New Web 2.0 Toolsby Jamal Cromity – describes “great combinations of web 2.0 tools that can enhance standard web pages, alerts, newsletters and list-serves and they can be incorporated into your workflows right now.”

Time to Step Out of the Box and Start Promoting Ourselvesby Stephen Abrahm – describes how “Our reputation will play out in the social Web space as much as anywhere else.  We need to get good at this.”

** You must be a member to read the articles online at the SLA site.