Beginning a new Competitive Intelligence effort at your firm can be a challenging task. Register for Establishing a Competitive Intelligence Function at Your Law Firm: A Beginner’s Guide to the 4 D’s on February 4, 2010, and the webinar presenters will guide you through the step-by-step process of establishing a CI effort at your firm. Key assessment activities, needs assessments, information audits and cultural assessments, will be introduced that will enable you to set the foundation of your CI effort. The day-to-day activities of CI group processes and procedures will be covered as well as tracking your group’s CI effort to make CI measurable to the executive committee.
Key learning points:
- Step-by-step process of a CI effort at your firm
- Needs, information and firm culture assessments
- Tracking CI activities – making CI measurable
- CI group processes and projects
Cost: $30 per person USD or $60 USD for groups of up to 10 from the same firm
Carrie P. Long, MLIS – Research Analyst, Nina Platt Consulting, Inc.
Research analyst, Carrie Long, has a Masters of Library and Information Science and over 10 years of experience in law firms and libraries, with her most recent position in an AmLaw 100 firm as Manager of Research Services. Carrie has extensive experience in managing and executing large, complex Competitive Intelligence (CI) and Research projects in the areas of: law firm and practice area analysis; company and industry analysis; product analysis, market share analysis and prospecting. Carrie’s current clients include: information services vendors; legal vendors; and law firms.
Barbara Williams, MS – Market Analyst, USM Services
Barbara Williams has over ten years of progressive and cross industry experience and responsibility in Competitive Intelligence and business development in the online information, legal and facilities management industries. Prior to her current position as Market Analyst at facilities management provider, USM, Barb was a Competitive Intelligence Analyst at Fox Rothschild. She was responsible for providing in-depth business, industry, and competitive intelligence analysis support to attorneys and practice groups for the 450-attorney firm. At Thomson West, now Thomson Reuters, Barb was the Manager of Competitive Intelligence. During her tenure with the company, she co-developed the CI function, which provided CI support to market research, marketing, field sales, and new product development initiatives. Barb has additional expertise and experience in product analysis and sales force intelligence.
Nina Platt, Principal Consultant, Nina Platt Consulting, Inc.
Owner and principal consultant, Nina Platt is a law librarian and former AmLaw 100 firm library director who has worked in law firms since 1986. Her work in library management has spanned all but 4 of those years. Nina believes the most effective law firm libraries are critical to both the business and practice of law and that achieving to build a business critical library can only be done through the use of business tools like strategic plans, business plans, business cases, and more. She has written and delivered numerous articles, presentations, and papers on library and knowledge management topics.
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